Twitch is an online community-based streaming platform that was initially designed for gamers. However, 2020 saw an influx of DJs, and musicians, turning to Twitch in order to reach their audience, as the pandemic put a steady halt to live music. The rise of streaming success stories begs the question: How are DJs making money streaming on Twitch? And can you begin earning money streaming, too?
As live music returns to many countries worldwide, both artists and fans alike have decided to stay on Twitch regardless. Twitch offers a unique opportunity for artists to build an online community that they can connect directly with. Fans can interact instantly with one another in chats and even communicate with the artist whose chat they’re in.
Just as Twitch has opened doors for gamers to make money streaming, DJs have the same opportunities to monetize their Twitch streams. Although making money on Twitch is no easy feat, there is a relatively clear path that can pave the way to success for streamers.
Before diving into earning strategies like subscriptions and Bits, it’s crucial to take a step back and focus on building something people are interested in. The foremost method to building a successful, money-making Twitch channel is simple–be likable. Offering something unique that viewers cannot find elsewhere will keep them returning to your channel. Be creative in the music and visual display you deliver. If you’re having trouble doing this yourself, look to others for feedback.
In addition to creativity, it’s just as important to be consistent. If possible, stick to a schedule, so your fans know where and when to find you each week. The goal is to have people looking forward to your streams weekly, and if you cannot live up to this expectation, unfortunately, your stream will never grow.
These strategies are essential for getting your stream started and eventually building a community, but how can you actually earn money on Twitch? Successful streamers don’t rely on one method for monetization but draw on multiple revenue streams to optimize earnings.
This guide touches on the four most practical methods for how to make money on Twitch as a streaming DJ and is suited even for beginners.