Is Music Your Calling But Don’t Know How to Make It Real?
You’re feeling overwhelmed. Confused. Frustrated. Maybe even a little scared.
Maybe it’s your parents pushing the “college-stable job” path.
Maybe it’s a spouse wondering if this is really going somewhere.
Maybe it’s just the voice in your own head, doing the math between your day job, your family, and the music you can’t stop thinking about.
Either way, it’s hard not to feel like everyone around you treats it as a hobby. Some days, it’s hard not to wonder if they’re right.
I get it. On the surface, taking music seriously can feel like a risk.
But when you have guidance, a real plan, and a support system behind you, the path forward gets clear and you start building a career instead of just squeezing in a hobby.
Is Music Your Calling But Don’t Know How to Make It Real?
You’re feeling overwhelmed. Confused. Frustrated. Maybe even a little scared.
Maybe it’s your parents pushing the “college-stable job” path.
Maybe it’s a spouse wondering if this is really going somewhere.
Maybe it’s just the voice in your own head, doing the math between your day job, your family, and the music you can’t stop thinking about.
Either way, it’s hard not to feel like everyone around you treats it as a hobby. Some days, it’s hard not to wonder if they’re right.
I get it. On the surface, taking music seriously can feel like a risk.
But when you have guidance, a real plan, and a support system behind you, the path forward gets clear and you start building a career instead of just squeezing in a hobby.
Hi, I’m Matt Jacoby.
music business + career coach, drummer, entrepreneur, digital marketer, podcaster, awesome dad.
I have been involved with music for 30 years and found a passion for helping my fellow artists achieve their dreams of building a sustainable career in music. I also run a marketing and data consultancy outside of music, so when I talk strategy with you, it’s not theory. It’s what I use to run my own businesses every day.
Hi, I’m Matt Jacoby.
music business + career coach, drummer, entrepreneur, digital marketer, podcaster, awesome dad.
I have been involved with music for 30 years and found a passion for helping my fellow artists achieve their dreams of building a sustainable career in music. I also run a marketing and data consultancy outside of music, so when I talk strategy with you, it’s not theory. It’s what I use to run my own businesses every day.
4 Ways to Grow Your Music Career
Whatever stage you’re at, there’s a next step. No pressure, no hidden fees, no surprises.
Free Community
- WHO IT’S FOR: Musicians just getting serious about the business side.
- DIY resources for growing your music career
- A real community of musicians and industry pros — ask questions, build relationships
- No credit card. No catch.
- Learn More
Mastermind Group
- WHO IT’S FOR: Artists ready for structure, accountability, and a plan.
- Monthly group coaching with other serious artists
- Frameworks and strategy you can apply immediately to your business
- Accountability that actually keeps you moving
- Learn More
⭐ 1:1 Coaching ⭐
- WHO IT’S FOR: Artists ready for a custom plan and a coach in their corner.
- 12 weeks, one-on-one with an Eleven coach
- A custom plan built around your goals, life, day job
- Weekly calls, actionable steps, and support between sessions
- Learn More
Artist Management*
- WHO IT’S FOR: Artists ready for label-level support, without giving up ownership.
- Flat monthly rate. No points. No percentage. Cancel anytime.
- Choose your track: Side A (modern, data-driven) or Side B (relationship-first)
- Monthly strategy sessions, group calls, quarterly roadmap reviews
* Artist Management starts at $225/month (Founding Member rate, limited-time) → $450/month regular rate · Limited to 10–15 spots
Why Artists Choose Eleven
With 30 years in music as a drummer, booker, promoter, and event organizer, and 20 years in marketing, operations, and business ownership, I’ve been where you are! My passion intersects at music and business, and that makes me genuinely excited to guide you through this transformation. I can’t wait to work with you!
What Eleven Artists Are Saying
The width and depth of knowledge about the music industry is immediately apparent through Eleven. If you are considering music as a career, or to level up what you’ve already established, I cannot recommend them enough!
I’ve had a great experience with Eleven. As someone starting out in the music industry, I’ve had a lot of questions about how things work, what to prioritize, and so on. These guys have been around the block and have had some terrific insights and helped me avoid some pitfalls! I plan to keep on working with them — they are knowledgeable, listen well and tailor their coaching to a person’s individual situation. Highly recommended!
Great support for up-and-coming musicians. Eleven’s one-on-one check-ins and thoughtful advice definitely helped accelerate our growth as a band!
He wanted to know what success looked like to *me,* and how they could help me advance *my* goals. He looked at the things I’m doing and how I could do them even better. Did I advance my goals? Did I see success? I sure did! I improved my recording quality, made decisions that streamlined my schedule, earned more money, and learned things. And though that is wonderful and useful and what I set out to do, I think the most important part of my time with Eleven was that I felt less like I was “trying” to be a “real” musician. It really helped my impostor syndrome.
My search for music career coaching lead me to Eleven. We started our coaching sessions with life planning, and it lead me to start some important conversations with people that I had been putting off for a long time. Once I had those conversations, I gained all kinds of clarity regarding what I truly wanted. Obstacles dissolved and suddenly I had a path forward.
Matt’s process helped me turn scattered ideas into clear goals. Now I have four months of gigs booked and I’m finally achieving the success I used to only picture in my mind.
Before working with Matt, I felt completely lost: no clear direction, no sense of momentum. It was like being stuck in place while everyone else moved forward around me. Then everything changed. Working with Matt brought the clarity and discipline I’d been missing. What surprised me most was realizing that every step I thought was overwhelming was actually much simpler than it appeared. Matt has this way of breaking things down that just makes getting stuff done feel natural and effective. Now? Every day feels like a fun adventure instead of an overwhelming hike. I’m not dreading the climb anymore; I’m enjoying the journey.
Why Artists Choose Eleven
With 30 years in music as a drummer, booker, promoter, and event organizer, and 20 years in marketing, operations, and business ownership, I’ve been where you are! My passion intersects at music and business, and that makes me genuinely excited to guide you through this transformation. I can’t wait to work with you!
What Eleven Artists Are Saying
The width and depth of knowledge about the music industry is immediately apparent through Eleven. If you are considering music as a career, or to level up what you’ve already established, I cannot recommend them enough!
Before working with Matt, I felt completely lost: no clear direction, no sense of momentum. It was like being stuck in place while everyone else moved forward around me. Then everything changed. Working with Matt brought the clarity and discipline I’d been missing. What surprised me most was realizing that every step I thought was overwhelming was actually much simpler than it appeared. Matt has this way of breaking things down that just makes getting stuff done feel natural and effective. Now? Every day feels like a fun adventure instead of an overwhelming hike. I’m not dreading the climb anymore; I’m enjoying the journey.
My search for music career coaching lead me to Eleven. We started our coaching sessions with life planning, and it lead me to start some important conversations with people that I had been putting off for a long time. Once I had those conversations, I gained all kinds of clarity regarding what I truly wanted. Obstacles dissolved and suddenly I had a path forward.
Great support for up-and-coming musicians. Eleven’s one-on-one check-ins and thoughtful advice definitely helped accelerate our growth as a band!
He wanted to know what success looked like to *me,* and how they could help me advance *my* goals. He looked at the things I’m doing and how I could do them even better. Did I advance my goals? Did I see success? I sure did! I improved my recording quality, made decisions that streamlined my schedule, earned more money, and learned things. And though that is wonderful and useful and what I set out to do, I think the most important part of my time with Eleven was that I felt less like I was “trying” to be a “real” musician. It really helped my impostor syndrome.
I’ve had a great experience with Eleven. As someone starting out in the music industry, I’ve had a lot of questions about how things work, what to prioritize, and so on. These guys have been around the block and have had some terrific insights and helped me avoid some pitfalls! I plan to keep on working with them — they are knowledgeable, listen well and tailor their coaching to a person’s individual situation. Highly recommended!
Matt’s process helped me turn scattered ideas into clear goals. Now I have four months of gigs booked and I’m finally achieving the success I used to only picture in my mind.
