Talent Isn’t the Problem. Not Having a Plan Is.
You’ve got the work ethic. You’ve got the drive.
What you don’t have is a system: for growing your fanbase, building real income, or knowing what to prioritize this month versus next year.
So you keep doing more of what you already know: more posting, more gigging, more hours with nothing to show for them.
Meanwhile your day job, your family, and everyone around you are waiting for proof this is going somewhere.
A plan changes that.
With a custom strategy, a coach who’s built this himself, and a clear next step every week, you go from spinning your wheels to actually building something:
- a fanbase that grows
- income that’s real
- a career instead of a side project
Talent Isn’t the Problem. Not Having a Plan Is.
You’ve got the work ethic. You’ve got the drive.
What you don’t have is a system: for growing your fanbase, building real income, or knowing what to prioritize this month versus next year.
So you keep doing more of what you already know: more posting, more gigging, more hours with nothing to show for them.
Meanwhile your day job, your family, and everyone around you are waiting for proof this is going somewhere.
A plan changes that.
With a custom strategy, a coach who’s built this himself, and a clear next step every week, you go from spinning your wheels to actually building something:
- a fanbase that grows
- income that’s real
- a career instead of a side project
Hi, I’m Matt Jacoby.
music business + career coach, drummer, entrepreneur, digital marketer, podcaster, awesome dad.
I have been involved with music for 30 years and found a passion for helping my fellow artists achieve their dreams of building a sustainable career in music. I also run a marketing and data consultancy outside of music, so when I talk strategy with you, it’s not theory. It’s what I use to run my own businesses every day.
Hi, I’m Matt Jacoby.
music business + career coach, drummer, entrepreneur, digital marketer, podcaster, awesome dad.
I have been involved with music for 30 years and found a passion for helping my fellow artists achieve their dreams of building a sustainable career in music. I also run a marketing and data consultancy outside of music, so when I talk strategy with you, it’s not theory. It’s what I use to run my own businesses every day.
4 Ways to Grow Your Music Career
Whatever stage you’re at, there’s a next step. No pressure, no hidden fees, no surprises.
Free Community*
- WHO IT’S FOR: Musicians just getting serious about the business side.
- DIY resources for growing your music career
- A real community of musicians and industry pros — ask questions, build relationships
- No credit card. No catch.
- Learn More
Mastermind Group
- WHO IT’S FOR: Artists ready for structure, accountability, and a plan.
- Monthly group coaching with other serious artists
- Frameworks and strategy you can apply immediately to your business
- Accountability that actually keeps you moving
- Learn More
⭐ 1:1 Coaching ⭐
- WHO IT’S FOR: Artists ready for a custom plan and a coach in their corner.
- 12 weeks, one-on-one with an Eleven coach
- A custom plan built around your goals, life, day job
- Weekly calls, actionable steps, and support between sessions
- Learn More
Artist Manager**
- WHO IT’S FOR: Artists ready for label-level support, without giving up ownership.
- Flat monthly rate. No points. No percentage. Cancel anytime.
- Choose your track: Side A (modern, data-driven) or Side B (relationship-first)
- Regular strategy sessions, group calls, & reviews
* Free Community: Eleven has partnered with the ark to provide an artist community that provides industry professional, an AI coach, and a collaborative space where artists can build a sustainable music career.
** Artist Manager starts at $225/month (Founding Member rate, limited-time) → $450/month regular rate · Limited to 5–10 spots
Why Artists Choose Eleven
With 30 years in music as a drummer, booker, promoter, and event organizer, and 20 years in marketing, operations, and business ownership, I’ve been where you are! My passion intersects at music and business, and that makes me genuinely excited to guide you through this transformation. I can’t wait to work with you!
What Eleven Artists Are Saying
Why Artists Choose Eleven
With 30 years in music as a drummer, booker, promoter, and event organizer, and 20 years in marketing, operations, and business ownership, I’ve been where you are! My passion intersects at music and business, and that makes me genuinely excited to guide you through this transformation. I can’t wait to work with you!
