COVID's clearing up! Time to book my band! As things start to return to normal and there is a flurry of bands and venues looking to hook up again to get back to live music, it's a good time to remember (or learn for the first time) to approach how you work with venues in a "venue first" approach, meaning they are not there for you, you are there for them. DISCLAIMER: This may not be the advice you were looking for when you searched "how to book my band", but know that this approach is going to make you [...]
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So far Eleven Music Career Center has created 30 blog entries.
Did you know that if music creators develop their business skills they are more likely to succeed in music and be happy? As we share in this article, stacking revenue streams, or having multiple income streams, is a smart business move. Is it possible to live on just one income stream in music? For music creators to build out a sustainable income they typically have to piece together multiple income streams consistently that add up to a live-able income. In fact, I think it’s a myth (or at least a rare exception) that a music creator is able [...]
The music industry is full of words & terms that might seem frightening to a beginner. One abbreviation that is constantly being thrown around is DAW. What is a DAW? DAW stands for Digital Audio Workstation & is a piece of software that an artist can use to make their music. It can be used for composing, recording & mixing, producing & overall editing audio. There are a TON of DAWs out there & at the end of the day, it’s up to your discretion to figure out which DAW is right for you. What DAWs are out there for [...]
Did you know that if music creators develop their business skills they are more likely to succeed in music and be happy? As Eleven's Steve Banik discusses today, staying organized is a big part of that. How to Stay Productive and OrganizedIf you’re like me, you might sometimes have trouble getting organized to keep your music business productive and profitable. We’re creatives, so we prefer to create rather than enter receipts, depreciate assets and plan for tax season.Fortunately, there are some easy ways for us creatives to get our house in order in this area and learn how to stay productive and [...]
"Many musicians find it hard to develop their music career professionally because their “real lives” and the complexities of the music industry have gotten in the way. When musicians stop learning and investing in themselves, they hurt their chances of succeeding in their career." Maybe you read that first paragraph and thought "sure, but what does that have to do with Eleven?". This paragraph is a part of Eleven's guiding principles: a one-page definition of our mission, key characteristics, critical actions, story pitch and theme that make up our reason for being. It very clearly defines who we are, where [...]
In today’s rapid content, easy-streaming/consumption-from-the-cloud climate, what’s a better music release strategy: albums or singles? Music Release Strategy #1: The Storytelling Nature of Albums Albums are still important when you have something to say as an artist via a collection of songs that have cohesion. If you’re inspired to create such a collection, and you think it will resonate with your audience, then you should pursue that. Music Release Strategy #2: The Attention Span for Singles However, so much of the music industry (as well as just about any other industry today) depends on the attention of your audience. Unfortunately, [...]
Digital Workload and Mental Health I recently read an interview in Tape Op about the producer of the band Fugazi. He spoke about their photographer transitioning from film to digital, allowing for thousands of photos to be captured at each shoot. That change meant that the new enemy (from the photographer’s point of view) was the difficulty in committing to a change. With thousands of digital photos to choose from, he was no longer limited by the cost of film, 36 exposures per roll, etc. This made me think about how the digital transformation can be paralyzing. I started recording [...]
Occasionally we will get asked by a musician or band if we are a management company or where they might be able to find one. We tend to answer their question with another question: What makes you think you need a manager? A good manager will open doors in terms of connections and opportunities that lead to more revenue for you from your musical craft. Doors that you would likely not be able to open as quickly or at all due to your being busy with other aspects of your music career and/or because you just don’t have the connections. [...]
Before we jump in, I have two questions for you: When your song is used by someone else, are you getting paid for it? If you’re not, how would you even know? These are tough questions to answer. Sometimes it’s not clear how your music is being used, even when a contract is signed by both parties. For example, are you retaining 100% of your writer’s share? How much publishing are you sharing with someone else, if any? Is your music being re-titled? What are the terms and territory agreements, and are terms renewed automatically? These are just a few areas [...]
Recent articles from Eleven and the Amplifier focused on a few basic marketing tactics you should refine. This month, we're going to try something different: Setting the GPS on your music career and setting goals for musicians and bands. Think about this for a minute: Where you currently are is POINT A (Starting Point). Your music career journey is the blue line that your vehicle follows. Your vision of what you want your music career to look like and where you want it to end up is POINT B (Destination). Like the GPS on your phone, your progress is that [...]