"Many musicians find it hard to develop their music career professionally because their “real lives” and the complexities of the music industry have gotten in the way. When musicians stop learning and investing in themselves, they hurt their chances of succeeding in their career." Maybe you read that first paragraph and thought "sure, but what does that have to do with Eleven?". This paragraph is a part of Eleven's guiding principles: a one-page definition of our mission, key characteristics, critical actions, story pitch and theme that make up our reason for being. It very clearly defines who we are, where [...]
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So far Eleven Music Career Center has created 12 blog entries.
In today’s rapid content, easy-streaming/consumption-from-the-cloud climate, what’s a better music release strategy: albums or singles? Music Release Strategy #1: The Storytelling Nature of Albums Albums are still important when you have something to say as an artist via a collection of songs that have cohesion. If you’re inspired to create such a collection, and you think it will resonate with your audience, then you should pursue that. Music Release Strategy #2: The Attention Span for Singles However, so much of the music industry (as well as just about any other industry today) depends on the attention of your audience. Unfortunately, [...]
Digital Workload and Mental Health I recently read an interview in Tape Op about the producer of the band Fugazi. He spoke about their photographer transitioning from film to digital, allowing for thousands of photos to be captured at each shoot. That change meant that the new enemy (from the photographer’s point of view) was the difficulty in committing to a change. With thousands of digital photos to choose from, he was no longer limited by the cost of film, 36 exposures per roll, etc. This made me think about how the digital transformation can be paralyzing. I started recording [...]
Occasionally we will get asked by a musician or band if we are a management company or where they might be able to find one. We tend to answer their question with another question: What makes you think you need a manager? A good manager will open doors in terms of connections and opportunities that lead to more revenue for you from your musical craft. Doors that you would likely not be able to open as quickly or at all due to your being busy with other aspects of your music career and/or because you just don’t have the connections. [...]
Before we jump in, I have two questions for you: When your song is used by someone else, are you getting paid for it? If you’re not, how would you even know? These are tough questions to answer. Sometimes it’s not clear how your music is being used, even when a contract is signed by both parties. For example, are you retaining 100% of your writer’s share? How much publishing are you sharing with someone else, if any? Is your music being re-titled? What are the terms and territory agreements, and are terms renewed automatically? These are just a few areas [...]
Recent articles from Eleven and the Amplifier focused on a few basic marketing tactics you should refine. This month, we're going to try something different: Setting the GPS on your music career and setting goals for musicians and bands. Think about this for a minute: Where you currently are is POINT A (Starting Point). Your music career journey is the blue line that your vehicle follows. Your vision of what you want your music career to look like and where you want it to end up is POINT B (Destination). Like the GPS on your phone, your progress is that [...]
The music industry landscape has changed drastically over the past 15+ years. It’s pretty much unrecognizable from the music industry that I grew up with through high school. So why hasn’t the mindset of the musicians Googling “How to Get Signed to a Label?” changed as fast? For those seeking a musical path to stardom, it sounds to me that the majority of bands still see “getting signed” as Nirvana (the point of enlightenment, not Kurt Cobain’s band). […]
In our last article we talked about having a digital “home base” that you own, a website and the importance of constantly collecting interested fans to add to your email list. Another communication layer to add is social media. This is important because using social media for musicians' careers offers a method of quick communications that can either be narrowly targeted or widely distributed online, on a regular (daily) basis. Staying seen and heard via text, audio, video, and image posts helps keep you top-of-mind with your fans and increases your ability to be discovered by new potential fans. Post [...]
Having a digital “home base” that you own (not borrowed, like your Facebook Page or Instagram) is vital. Your band website is an "always on, always available, always working for you" place for your fans and music industry contacts to easily find you, listen to your music, watch your videos, sign up on your email list, and directly contact you. Social media is necessary too, but your own website and email list allows you the most control over your online presence and ability to communicate directly with your fans even if Facebook changes its algorithm and no one sees your [...]
Musicians are primarily gig workers. They string together numerous gigs to create a full-time income. When something like the recent coronavirus outbreak threatens musicians’ livelihood (i.e. live performances being cancelled), it’s wise to have other ways to earn income. […]