Before we jump in, I have two questions for you: When your song is used by someone else, are you getting paid for it? If you’re not, how would you even know? These are tough questions to answer. Sometimes it’s not clear how your music is being used, even when a contract is signed by both parties. For example, are you retaining 100% of your writer’s share? How much publishing are you sharing with someone else, if any? Is your music being re-titled? What are the terms and territory agreements, and are terms renewed automatically? These are just a few areas [...]
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So far Eleven Music Career Center has created 32 blog entries.
Recent articles from Eleven and the Amplifier focused on a few basic marketing tactics you should refine. This month, we're going to try something different: Setting the GPS on your music career and setting goals for musicians and bands. Think about this for a minute: Where you currently are is POINT A (Starting Point). Your music career journey is the blue line that your vehicle follows. Your vision of what you want your music career to look like and where you want it to end up is POINT B (Destination). Like the GPS on your phone, your progress is that [...]
The music industry landscape has changed drastically over the past 15+ years. It’s pretty much unrecognizable from the music industry that I grew up with through high school. So why hasn’t the mindset of the musicians Googling “How to Get Signed to a Label?” changed as fast? For those seeking a musical path to stardom, it sounds to me that the majority of bands still see “getting signed” as Nirvana (the point of enlightenment, not Kurt Cobain’s band). […]
In our last article we talked about having a digital “home base” that you own, a website and the importance of constantly collecting interested fans to add to your email list. Another communication layer to add is social media. This is important because using social media for musicians' careers offers a method of quick communications that can either be narrowly targeted or widely distributed online, on a regular (daily) basis. Staying seen and heard via text, audio, video, and image posts helps keep you top-of-mind with your fans and increases your ability to be discovered by new potential fans. Post [...]
Having a digital “home base” that you own (not borrowed, like your Facebook Page or Instagram) is vital. Your band website is an "always on, always available, always working for you" place for your fans and music industry contacts to easily find you, listen to your music, watch your videos, sign up on your email list, and directly contact you. Social media is necessary too, but your own website and email list allows you the most control over your online presence and ability to communicate directly with your fans even if Facebook changes its algorithm and no one sees your [...]
Musicians are primarily gig workers. They string together numerous gigs to create a full-time income. When something like the recent coronavirus outbreak threatens musicians’ livelihood (i.e. live performances being cancelled), it’s wise to have other ways to earn income. […]
Recently, I was having a discussion with a friend about the pay for artists’ and musicians’ services. My friend was perhaps half joking/half serious about having me perform at an event for her work. In a half joking response I said, “Sure, if the price is right.” […]
While being a musician involves writing, rehearsing, recording, and performing your music, that makes up about 20% of what needs to get done in order to thrive as a professional musician. […]
What’s the secret to connecting with an audience? If you’re a solo performer, how do you give the people gathered to hear you a meaningful experience? What about for bands? Is it even possible? […]
If you perform as a solo singer-songwriter with guitar and/or piano, or if you have a small band, you are likely looking for gigs at local venues such as coffee houses, church and community music centers, and restaurants or bookstores with live music. […]