My name is Paul Saunders, and I’ve been involved in the business of music-making and marketing for 40+ years. I’ve been there and I’m done with that— those parts I know from real-world experience don’t work for any of you.
I have worked at a major record company, owned my own indie label, and been an artist manager, tour manager, event producer, and even a roadie for Emerson Lake and Palmer in the 70’s.
I’ve spent years on radio as a DJ in the UK, including being on one of the famous pirate stations from a ship off the coast of England, as well as being on local radio and the BBC.
I moved to the USA in 2001 and landed a gig on the classic rock station in Denver. Then I was nationally syndicated on the Rock and Roll Hall of Fame from Cleveland, Ohio.
Since leaving radio, my passion and purpose in life have brought me back to the true source of the music: the artists – specifically singer-songwriters.
The whole world loves to listen to singer-songwriters and they need to be supported and encouraged for the future of music.
It’s Time…for a Change. Big Time. Past Time.
I solely work with singer-songwriters, and I take a very different approach to the development of their music career.
I focus on building an audience and creating recurring revenue through the development of True Fans, and I do it using simple and easy-to-apply strategies that require no massive learning curve.