How to Find a Manager as an Independent Artist

As an independent artist, finding the right manager can be a significant step towards advancing your career. A manager can help you navigate the music industry, book gigs, negotiate contracts, and more. But how do you find the right manager for you? This article will provide a guide on how to find a manager as an independent artist.

Before you do anything, t’s crucial to understand exactly what a manager does. A manager should be a guide and mentor, helping you to make strategic decisions about your career. They should have a network of contacts within the industry and be able to help you to secure gigs, record deals, and other opportunities. They should also be able to provide guidance on your artistic direction, and help you to develop as an artist.

Before you start looking for a manager, you should have a clear idea of what you want from your career. Are you looking to get signed to a major label, or would you prefer to remain independent? Do you want to tour extensively, or are you more focused on recording? Knowing what you want from your career will help you to find a manager who can help you to achieve your goals. Plus, making your expectations clear from the beginning will ensure you don’t lose sight of the big picture!

When looking for a manager, one of the best places to start is within your own network. Do you know anyone who is already working in the music industry, or do you have friends or colleagues who do? If so, they may be able to recommend potential managers or put you in touch with someone who can.

Another good way to find potential managers is by attending industry events. These could be concerts, music conferences, or networking events. At these events, you can meet industry professionals and potentially make contacts that could lead to a future management relationship.

Not big on in-person events? There are tons of online networking opportunities that will make this process easier for you. You just need to find them. If you don’t know where to start, begin by watching YouTube videos and reading the comments, scouring Reddit threads, or joining a Discord server. There are lots of independent artists in your shoes, at the very least it might be helpful to understand where your peers are at.

Once you have either one or several managers in mind, it’s crucial to conduct thorough research. Examine the other artists they manage, and determine if they have a proven track record of success. Aim to meet them in person, if possible, to gauge if you have a good rapport. The importance of finding a manager you trust and feel at ease working with cannot be overstated. Remember, you’ll be working extremely closely with this person, and as you ramp up your career, more will become at stake. Plus, you’ll probably be talking to them almost daily, so be sure you like them!

One important step that musicians sometimes overlook before embarking on this new journey with their manager is involving an entertainment lawyer before signing any contractual agreement with a manager. At the end of the day, this is a business relationship that both parties have an investment in. A lawyer can review the terms and conditions of your contract and ensure your best interests are protected. Remember, a contract is legally binding, so you must understand what you are agreeing to.

Instead of seeking out an independent manager, you can also consider a management company that takes applications for independent artists. The latter process would likely be more formal (which could be a pro or con, depending on your personality and goals) and also be more straightforward. If taking this route, you should be mindful of how you present yourself and formulate your application. For example, you should prepare a cover letter. And to enhance your chances, consider having it polished by a professional. Also, prepare a portfolio that includes your music, performance videos, press coverage, and other materials that accentuate your talent and potential.

Finding the right manager takes time. Don’t rush the process, and make sure you choose a manager who aligns with your goals and values. A good manager is an invaluable asset for an independent artist, so it’s worth the time and effort to find the right one.

Following these steps can help you find a manager as an independent artist. In time, you’ll have a manager that supports you in achieving your artistic and career goals.