Music Marketing & Engagement

Getting Fans: How to Build a Fanbase in Music

2023-01-27T16:44:19-06:00

In this article, I’m going to share with you 5 steps you can use to start building your fanbase. Whether you’re just starting from scratch or have a ton of followers and are looking to scale up, these methods will help you expand your reach little by little. Of course, everything takes time and patience, but if you’re willing to put in the work, it will be well worth the wait. Let’s go! Your Music Business Needs Customers (Fanbase) Like any organization, your music business requires that you attract and sell to your customers. Whether [...]

Getting Fans: How to Build a Fanbase in Music2023-01-27T16:44:19-06:00

How to Promote Your Music on Social Media – Best Practices to Reach Fans

2022-12-23T09:54:02-06:00

In this article, I’m going to share how to promote your music on social media. Of course, it's never as easy as everyone on social media makes it look, but rest assured that each of them went through this exact same learning curve to get where they are today, and now it's your turn. Let’s go! Previously we talked about having a digital “home base” that you own, a website and the importance of constantly collecting interested fans to add to your email list. Another communication layer to add is social media. This is important [...]

How to Promote Your Music on Social Media – Best Practices to Reach Fans2022-12-23T09:54:02-06:00

Know Your Band Audience (No, Your OTHER Audience)

2022-09-05T22:47:58-05:00

When I hear live performing musicians complain about low gig payment guarantees and a lack of gigs overall, the cause is usually pretty easy to identify: they’re typically not good business partners to the venues that book them. Keep reading to learn how to focus on your other band audience and correct this. Start With The Basics If the goal is to perform more live gigs – and eventually get paid more for those gigs – here are some basics you’ll need: Get Your Art In Order As music agent and [...]

Know Your Band Audience (No, Your OTHER Audience)2022-09-05T22:47:58-05:00

How to Book My Band: Consider the Live Music Venue’s Needs First

2022-09-05T22:29:50-05:00

DISCLAIMER: This may not be the advice you were looking for when you searched "how to book my band", but know that this approach is going to make you an even bigger rockstar than you already are. You need to hear this to make the age old desire "I want to book my band" an easier and more enjoyable process for both you and the venue. Time to book some gigs. It’s natural that as you sharpen your songwriting and musical skills that you will want to perform your creations for [...]

How to Book My Band: Consider the Live Music Venue’s Needs First2022-09-05T22:29:50-05:00

Album vs Singles: What’s Your Music Release Strategy?

2022-09-05T22:32:08-05:00

In today’s rapid content, easy-streaming/consumption-from-the-cloud climate, what’s a better music release strategy: albums or singles?   Music Release Strategy #1: The Storytelling Nature of Albums Albums are still important when you have something to say as an artist via a collection of songs that have cohesion. If you’re inspired to create such a collection, and you think it will resonate with your audience, then you should pursue that.   Music Release Strategy #2: The Attention Span for Singles However, so much of the music industry (as well as just about any other industry today) depends on the attention of your audience. Unfortunately, [...]

Album vs Singles: What’s Your Music Release Strategy?2022-09-05T22:32:08-05:00

Band Website Required: Why Musicians Should Have a Home Online

2022-09-05T22:22:00-05:00

Having a digital “home base” that you own (not borrowed, like your Facebook Page or Instagram) is vital. Your band website is an "always on, always available, always working for you" place for your fans and music industry contacts to easily find you, listen to your music, watch your videos, sign up on your email list, and directly contact you. Can't My Social Media Be My Band Website? Social media is necessary too, but your own website and email list allows you the most control over your online presence and ability to communicate directly with your fans even if Facebook [...]

Band Website Required: Why Musicians Should Have a Home Online2022-09-05T22:22:00-05:00

Band Bio: The Ultimate Guide to Introducing Fans to Your Band

2023-01-27T16:50:13-06:00

As a band, writing a band bio is probably one of the least favorite things you will do. Just your luck, it is also one of the most important things your band will ever do.  It most likely will be the first impression your band makes on anyone who gets their hands on it. […]

Band Bio: The Ultimate Guide to Introducing Fans to Your Band2023-01-27T16:50:13-06:00

Connecting With the Audience: Making a Meaningful Moment and Keeping It Real

2022-09-05T22:12:11-05:00

What’s the secret to connecting with an audience? If you’re a solo performer, how do you give the people gathered to hear you a meaningful experience? What about for bands? Is it even possible? […]

Connecting With the Audience: Making a Meaningful Moment and Keeping It Real2022-09-05T22:12:11-05:00

How to Make a Live Music DVD DIY (Part 3)

2022-10-11T16:50:25-05:00

Today we come to the final article on DIY DVD production. If my first two articles didn’t scare you away – congratulations! You’re an official DIY badass, or perhaps slightly delusional. In either case, you now have excellent video and audio from your event. It went off without a hitch – all your fans have been talking for weeks about the giant rotating drum kit and the chorus of belly dancers that accompanied you on your hit single. You’ve extracted all your audio and video files. You’ve got backups of the backups, and you’re ready to [...]

How to Make a Live Music DVD DIY (Part 3)2022-10-11T16:50:25-05:00
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