Music Marketing & Engagement

Why is connecting with your audience so important to your music career success? The answer is simple:  to build a dedicated fanbase… …a fanbase that can help to scale the introduction of your music to others who haven’t heard it yet. When you connect with your audience well — via online or live interactions including live performances — you leave those who gave you their attention a feeling that you care about them, or the opportunity to get to know you a little better as a performer. The end result is that the relationship between you and your fan has ...

In this article, I’m going to share with you 5 steps you can use to start building your fanbase. Whether you’re just starting from scratch or have a ton of followers and are looking to scale up, these methods will help you expand your reach little by little. Of course, everything takes time and patience, but if you’re willing to put in the work, it will be well worth the wait. Let’s go! Your Music Business Needs Customers (Fanbase) Like any organization, your music business requires that you attract and sell to your customers. Whether ...

In this article, I’m going to share how to promote your music on social media. Of course, it's never as easy as everyone on social media makes it look, but rest assured that each of them went through this exact same learning curve to get where they are today, and now it's your turn. Let’s go! Previously we talked about having a digital “home base” that you own, a website and the importance of constantly collecting interested fans to add to your email list. Another communication layer to add is social media. This is important ...

DISCLAIMER: This may not be the advice you were looking for when you searched "how to book my band", but know that this approach is going to make you an even bigger rockstar than you already are. You need to hear this to make the age old desire "I want to book my band" an easier and more enjoyable process for both you and the venue. Time to book some gigs. It’s natural that as you sharpen your songwriting and musical skills that you will want to perform your creations for ...

Having a digital “home base” that you own (not borrowed, like your Facebook Page or Instagram) is vital. Your band website is an "always on, always available, always working for you" place for your fans and music industry contacts to easily find you, listen to your music, watch your videos, sign up on your email list, and directly contact you. Can't My Social Media Be My Band Website? Social media is necessary too, but your own website and email list allows you the most control over your online presence and ability to communicate directly with your fans even if Facebook ...

I had a wonderful opportunity to sit down with Roy Elkins, CEO of Broadjam.com (one of the internet’s leading sites for artists to submit their music for consideration of placement in TV, movies, commercials, etc.). …

Today we come to the final article on DIY DVD production. If my first two articles didn’t scare you away – congratulations! You’re an official DIY badass, or perhaps slightly delusional. In either case, you now have excellent video and audio from your event. It went off without a hitch – all your fans have been talking for weeks about the giant rotating drum kit and the chorus of belly dancers that accompanied you on your hit single. You’ve extracted all your audio and video files. You’ve got backups of the backups, and you’re ready to ...

In our last article, we talked about the video aspect of creating a live DVD for your band. Now we’re going to talk about something that hopefully all of you musicians out there have experience with – audio! Today we’ll be talking about how to capture the amazing live audio to complement your amazing live video! …

All right all you insatiable DIYers out there, I’m about to hit you with the ULTIMATE in DIY projects for your band. No, not a mechanical fire-breathing dragon. No, not an automatic autotune machine for your singer. I am, of course, talking about the ultimate in luxury items for your merch booth – the LIVE DVD. …

Here’s what I want to know: Are CD sales and digital download sales really where musicians are going to make their money now and/or in the future? …