Music Marketing & Engagement

Know Your Band Audience (No, Your OTHER Audience)

2022-09-05T22:47:58-05:00

When I hear live performing musicians complain about low gig payment guarantees and a lack of gigs overall, the cause is usually pretty easy to identify: they’re typically not good business partners to the venues that book them. Keep reading to learn how to focus on your other band audience and correct this. Start With The Basics If the goal is to perform more live gigs – and eventually get paid more for those gigs – here are some basics you’ll need: Get Your Art In Order As music agent and [...]

Know Your Band Audience (No, Your OTHER Audience)2022-09-05T22:47:58-05:00

How to Book My Band: Consider the Live Music Venue’s Needs First

2022-09-05T22:29:50-05:00

DISCLAIMER: This may not be the advice you were looking for when you searched "how to book my band", but know that this approach is going to make you an even bigger rockstar than you already are. You need to hear this to make the age old desire "I want to book my band" an easier and more enjoyable process for both you and the venue. Time to book some gigs. It’s natural that as you sharpen your songwriting and musical skills that you will want to perform your creations for [...]

How to Book My Band: Consider the Live Music Venue’s Needs First2022-09-05T22:29:50-05:00

Album vs Singles: What’s Your Music Release Strategy?

2022-09-05T22:32:08-05:00

In today’s rapid content, easy-streaming/consumption-from-the-cloud climate, what’s a better music release strategy: albums or singles?   Music Release Strategy #1: The Storytelling Nature of Albums Albums are still important when you have something to say as an artist via a collection of songs that have cohesion. If you’re inspired to create such a collection, and you think it will resonate with your audience, then you should pursue that.   Music Release Strategy #2: The Attention Span for Singles However, so much of the music industry (as well as just about any other industry today) depends on the attention of your audience. Unfortunately, [...]

Album vs Singles: What’s Your Music Release Strategy?2022-09-05T22:32:08-05:00

Social Media for Musicians: How to Best Use Social Media for your Music Career

2022-09-05T22:32:43-05:00

In our last article we talked about having a digital “home base” that you own, a website and the importance of constantly collecting interested fans to add to your email list. Another communication layer to add is social media. This is important because using social media for musicians' careers offers a method of quick communications that can either be narrowly targeted or widely distributed online, on a regular (daily) basis. Staying seen and heard via text, audio, video, and image posts helps keep you top-of-mind with your fans and increases your ability to be discovered by new potential fans. Post [...]

Social Media for Musicians: How to Best Use Social Media for your Music Career2022-09-05T22:32:43-05:00

Band Website Required: Why Musicians Should Have a Home Online

2022-09-05T22:22:00-05:00

Having a digital “home base” that you own (not borrowed, like your Facebook Page or Instagram) is vital. Your band website is an "always on, always available, always working for you" place for your fans and music industry contacts to easily find you, listen to your music, watch your videos, sign up on your email list, and directly contact you. Can't My Social Media Be My Band Website? Social media is necessary too, but your own website and email list allows you the most control over your online presence and ability to communicate directly with your fans even if Facebook [...]

Band Website Required: Why Musicians Should Have a Home Online2022-09-05T22:22:00-05:00

Connecting With the Audience: Making a Meaningful Moment and Keeping It Real

2022-09-05T22:12:11-05:00

What’s the secret to connecting with an audience? If you’re a solo performer, how do you give the people gathered to hear you a meaningful experience? What about for bands? Is it even possible? […]

Connecting With the Audience: Making a Meaningful Moment and Keeping It Real2022-09-05T22:12:11-05:00

How to Make a Live Music DVD DIY (Part 3)

2022-09-05T22:33:43-05:00

Today we come to the final article on DIY DVD production. If my first two articles didn’t scare you away – congratulations! You’re an official DIY badass, or perhaps slightly delusional. In either case, you now have excellent video and audio from your event. It went off without a hitch – all your fans have been talking for weeks about the giant rotating drum kit and the chorus of belly dancers that accompanied you on your hit single. You’ve extracted all your audio and video files. You’ve got backups of the backups, and you’re ready to [...]

How to Make a Live Music DVD DIY (Part 3)2022-09-05T22:33:43-05:00

How to Make a Live Music DVD DIY (Part 2)

2022-09-05T22:33:59-05:00

In our last article, we talked about the video aspect of creating a live DVD for your band. Now we’re going to talk about something that hopefully all of you musicians out there have experience with – audio! Today we’ll be talking about how to capture the amazing live audio to complement your amazing live video! […]

How to Make a Live Music DVD DIY (Part 2)2022-09-05T22:33:59-05:00

How to Make a Live Music DVD DIY (Part 1)

2022-09-05T22:34:05-05:00

All right all you insatiable DIYers out there, I’m about to hit you with the ULTIMATE in DIY projects for your band. No, not a mechanical fire-breathing dragon. No, not an automatic autotune machine for your singer. I am, of course, talking about the ultimate in luxury items for your merch booth – the LIVE DVD. […]

How to Make a Live Music DVD DIY (Part 1)2022-09-05T22:34:05-05:00
Go to Top