WEBINAR: What is Brand Sponsorship & Are You Brand Ready?
This is an on-demand webinar that originally aired on March 12, 2025 and presented by Kevin Kay of The Entertainment Sponsorship Group.
In this webinar you’ll learn:
- What is brand sponsorship?
- How any Independent Artist can secure a brand sponsor
- Putting together your Sponsorship Plan
- How to approach companies
- Setting up brand deals
Brand Sponsorships Are Within Reach for Independent Artists Too!
What is Brand Sponsorship?
We will discuss what Brand Sponsorship is, and the difference between sponsorship and philanthropy, and the difference between sponsorship and advertising.
How Any Independent Artist Can Secure A Brand Sponsor
Many Independent Artists do not think they can get a Brand Sponsor because they are not at a certain level in their career. We will discuss how that is just a myth and that Independent Artists can secure a brand sponsorship.
Putting Together Your Sponsorship Plan
There is a strategy and process that goes into creating a Sponsorship Plan…from understanding the importance of Music Branding…drafting the Artist’s Brand Strategy…answering the question Are You Brand Ready?…understanding why brands are looking for a music partnership…to understanding how brands decide what to sponsor.
How To Approach Companies
Sometimes you only get one shot at talking with a company. You have to make sure that you have done your research on the company, and put yourself in a position as an Artist, target the right companies to potentially partner with…this process and more is needed before any outreach is done to a company.
Setting Up Brand Deals
Once you have your Sponsorship Strategy and Sponsorship Plan in place, it is time to contact brands and work toward securing a sponsorship. We will talk about what goes into these conversations and how a brand sponsorship deal can be secured.
Get the Checklist
Most independent music creators still see a traditional recording contract as a successful career in music.
Unfortunately, getting signed by a traditional label means the risk of forfeiting ownership of their music, a potential pile of debt, and losing creative control over their art.
This leaves them questioning if they really have what it takes to pursue music without a traditional record label.
But no one should think they need a traditional recording contract to feel like they’ve made it in the music industry!
Don’t let the myth of needing a traditional recording contract keep you from chasing your dreams and finding your passion and purpose in life.
This checklist takes a “business first” approach, covering areas of your music career and business that most music creators probably have never even considered before getting fixated on the idea of being signed.
When you’ve completed this checklist, you’ll be ahead of other music creators attempting to grow their music career.
To get your copy of the guide, fill out the form on the right and click “Get the Record Label Ready Checklist”.