Is Music Your Calling But Don’t Know How to Make It Real?
You’re feeling overwhelmed. Confused. Frustrated. Maybe even a little scared.
Maybe it’s your parents pushing the “college-stable job” path.
Maybe it’s a spouse wondering if this is really going somewhere.
Maybe it’s just the voice in your own head, doing the math between your day job, your family, and the music you can’t stop thinking about.
Either way, it’s hard not to feel like everyone around you treats it as a hobby. Some days, it’s hard not to wonder if they’re right.
I get it. On the surface, taking music seriously can feel like a risk.
But when you have guidance, a real plan, and a support system behind you, the path forward gets clear and you start building a career instead of just squeezing in a hobby.
Is Music Your Calling But Don’t Know How to Make It Real?
You’re feeling overwhelmed. Confused. Frustrated. Maybe even a little scared.
Maybe it’s your parents pushing the “college-stable job” path.
Maybe it’s a spouse wondering if this is really going somewhere.
Maybe it’s just the voice in your own head, doing the math between your day job, your family, and the music you can’t stop thinking about.
Either way, it’s hard not to feel like everyone around you treats it as a hobby. Some days, it’s hard not to wonder if they’re right.
I get it. On the surface, taking music seriously can feel like a risk.
But when you have guidance, a real plan, and a support system behind you, the path forward gets clear and you start building a career instead of just squeezing in a hobby.
Holiday Gifts & Gear For Musicians
This holiday season, give the musicians in your life gear that fuels their journey.
These practical gifts show you believe in their dreams and support their hustle.
This is the kind of encouragement that keeps them creating, practicing, and pushing forward.
Hi, I’m Matt Jacoby.
music business + career coach, drummer, entrepreneur, digital marketer, podcaster, awesome dad.
I have been involved with music for 30 years and found a passion for helping my fellow artists achieve their dreams of building a sustainable career in music. I also run a marketing and data consultancy outside of music, so when I talk strategy with you, it’s not theory. It’s what I use to run my own businesses every day.
Hi, I’m Matt Jacoby.
music business + career coach, drummer, entrepreneur, digital marketer, podcaster, awesome dad.
I have been involved with music for 30 years and found a passion for helping my fellow artists achieve their dreams of building a sustainable career in music. I also run a marketing and data consultancy outside of music, so when I talk strategy with you, it’s not theory. It’s what I use to run my own businesses every day.
4 Ways to Grow Your Music Career
Whatever stage you’re at, there’s a next step. No pressure, no hidden fees, no surprises.
Free Community*
- WHO IT’S FOR: Musicians just getting serious about the business side.
- DIY resources for growing your music career
- A real community of musicians and industry pros — ask questions, build relationships
- No credit card. No catch.
- Learn More
Mastermind Group
- WHO IT’S FOR: Artists ready for structure, accountability, and a plan.
- Monthly group coaching with other serious artists
- Frameworks and strategy you can apply immediately to your business
- Accountability that actually keeps you moving
- Learn More
⭐ 1:1 Coaching ⭐
- WHO IT’S FOR: Artists ready for a custom plan and a coach in their corner.
- 12 weeks, one-on-one with an Eleven coach
- A custom plan built around your goals, life, day job
- Weekly calls, actionable steps, and support between sessions
- Learn More
Artist Manager**
- WHO IT’S FOR: Artists ready for label-level support, without giving up ownership.
- Flat monthly rate. No points. No percentage. Cancel anytime.
- Choose your track: Side A (modern, data-driven) or Side B (relationship-first)
- Regular strategy sessions, group calls, & reviews
* Free Community: Eleven has partnered with the ark to provide an artist community that provides industry professional, an AI coach, and a collaborative space where artists can build a sustainable music career.
** Artist Manager starts at $225/month (Founding Member rate, limited-time) → $450/month regular rate · Limited to 5–10 spots
Why Artists Choose Eleven
With 30 years in music as a drummer, booker, promoter, and event organizer, and 20 years in marketing, operations, and business ownership, I’ve been where you are! My passion intersects at music and business, and that makes me genuinely excited to guide you through this transformation. I can’t wait to work with you!
What Eleven Artists Are Saying
Why Artists Choose Eleven
With 30 years in music as a drummer, booker, promoter, and event organizer, and 20 years in marketing, operations, and business ownership, I’ve been where you are! My passion intersects at music and business, and that makes me genuinely excited to guide you through this transformation. I can’t wait to work with you!
