Unless you’re very rich, or very lucky, as the leader of your band, you’ll also be the manager, secretary, booking agent, and public relations contact. You might also be writing songs, writing lyrics, and communicating with your fans on a regular basis. That’s a lot of jobs, and that’s a lot of work! I get asked all the time – “Fang, how do you do it?” Thankfully, there’s an easy (and free) answer: (more…)
“Apart from death and taxes, the other thing certain in this life is that I’ll never be a fashion icon.” – Iron Maiden Lead Singer Bruce Dickinson
A bit of humor as we dive into the timely topic of taxes. April 15th is looming on the calendar, and since I’m a deadline driven type (for better or worse!) the conversation is just beginning with our own tax consultant.
With all the discussion about tackling the music business on your own and choosing not to get signed by the existing industry, it’s hard to keep the two separate. There is plenty of overlap in several subjects that pertain to both the mainstream and independent industries. The one thing that most people say you should leave to the mainstream is your royalties and licensing. I personally would beg to differ (cue the critics!). (more…)
Picture your favorite five bands at the heyday of their popularity. Now, for the sake of argument, let’s put them all in a big bowl, cover the bowl, and have the giant robot from Queen’s News of the World album shake them all up. Could you have a friend who knows nothing about any of the bands in question put the bands back together, just based on what they look like? (more…)
You want publicity for your project? It starts by thinking about your band, not as just a group of amazing musicians, but as a “brand.” And it means pulling together one of the most important publicity tools for any artist. Your own press kit. (more…)
It’s almost March, and if you’re in the music industry, you know what time it is: South by Southwest (SXSW) time! As many bands make the annual trek to Austin to either perform or promote, we thought it would be a good idea to put together a guide that covers some important things to remember when representing yourself, your band, your business and your music to fans and industry professionals, at SXSW or any music event. These opportunities are about making a good impression and educating yourself, not getting discovered and signed! (more…)
As a band, writing a band bio is probably one of the least favorite things you will do. Just your luck, it is also one of the most important things your band will ever do. It most likely will be the first impression your band makes on anyone who gets their hands on it. (more…)
So you’re a newer band on the Madison scene, and you want to start making a name for yourself. You’re going to want to let people know that you exist, and that they should come see you play! So what’s a band leader to do? Spam facebook? Start an email chain (“Send this event invite to 5 friends or you’ll DIE UNHAPPY AND ALONE!!”)? (more…)
As an instructor, consultant, journalist, and personally active-user of social media of all types, I am often asked if posting to Facebook or sending out tweets can really make a difference in the long-term branding of an artist or band.
The simple answer is yes. (more…)