SXSW: The Ultimate Guide to Representing your Band and Brand

It’s almost March, and if you’re in the music industry, you know what time it is: South by Southwest (SXSW) time!  As many bands make the annual trek to Austin to either perform or promote, we thought it would be a good idea to put together a guide that covers some important things to remember when representing yourself, your band, your business and your music to fans and industry professionals, at SXSW or any music event.  These opportunities are about making a good impression and educating yourself, not getting discovered and signed! (more…)