It’s almost March, and if you’re in the music industry, you know what time it is: South by Southwest (SXSW) time! As many bands make the annual trek to Austin to either perform or promote, we thought it would be a good idea to put together a guide that covers some important things to remember when representing yourself, your band, your business and your music to fans and industry professionals, at SXSW or any music event. These opportunities are about making a good impression and educating yourself, not getting discovered and signed! (more…)
As a band, writing a band bio is probably one of the least favorite things you will do. Just your luck, it is also one of the most important things your band will ever do. It most likely will be the first impression your band makes on anyone who gets their hands on it. (more…)
So you’re a newer band on the Madison scene, and you want to start making a name for yourself. You’re going to want to let people know that you exist, and that they should come see you play! So what’s a band leader to do? Spam facebook? Start an email chain (“Send this event invite to 5 friends or you’ll DIE UNHAPPY AND ALONE!!”)? (more…)
As an instructor, consultant, journalist, and personally active-user of social media of all types, I am often asked if posting to Facebook or sending out tweets can really make a difference in the long-term branding of an artist or band.
The simple answer is yes. (more…)