Marketing Your Band

Know Your Band Audience (No, Your OTHER Audience)

2022-07-01T11:26:53-05:00

When I hear live performing musicians complain about low gig payment guarantees and a lack of gigs overall, the cause is usually pretty easy to identify: they’re typically not good business partners to the venues that book them. Keep reading to learn how to focus on your other band audience and correct this. Start With The Basics If the goal is to perform more live gigs – and eventually get paid more for those gigs – here are some basics you’ll need: Get Your Art In Order As music agent and [...]

Know Your Band Audience (No, Your OTHER Audience)2022-07-01T11:26:53-05:00

SMART Goals for Musicians: A Case Study By DJ Stacktrace

2022-06-03T13:04:56-05:00

By now you should have a good understanding of what a S.M.A.R.T. goal is.  In case you don’t, here’s a quick recap. A S.M.A.R.T. goal is: Specific Measurable Achievable Relevant Time-Bound Figuring Out Which Smart Goal to Set First I recently decided to develop a goal around a new skill I would like to learn.  Specifically, I’d like to learn how to create high-quality, attractive videos in Final Cut Pro.  I already know a bit about FCP and am able to create functional videos quickly, but I have never been [...]

SMART Goals for Musicians: A Case Study By DJ Stacktrace2022-06-03T13:04:56-05:00

How to Book My Band: Consider the Live Music Venue’s Needs First

2022-07-01T11:12:23-05:00

DISCLAIMER: This may not be the advice you were looking for when you searched "how to book my band", but know that this approach is going to make you an even bigger rockstar than you already are. You need to hear this to make the age old desire "I want to book my band" an easier and more enjoyable process for both you and the venue. Time to book some gigs. It’s natural that as you sharpen your songwriting and musical skills that you will want to perform your creations for [...]

How to Book My Band: Consider the Live Music Venue’s Needs First2022-07-01T11:12:23-05:00

Album vs Singles: What’s Your Music Release Strategy?

2022-07-01T12:34:41-05:00

In today’s rapid content, easy-streaming/consumption-from-the-cloud climate, what’s a better music release strategy: albums or singles?   Music Release Strategy #1: The Storytelling Nature of Albums Albums are still important when you have something to say as an artist via a collection of songs that have cohesion. If you’re inspired to create such a collection, and you think it will resonate with your audience, then you should pursue that.   Music Release Strategy #2: The Attention Span for Singles However, so much of the music industry (as well as just about any other industry today) depends on the attention of your audience. Unfortunately, [...]

Album vs Singles: What’s Your Music Release Strategy?2022-07-01T12:34:41-05:00

Song Royalties for Beginners: Are you Getting Paid what you’re Owed?

2022-06-27T10:43:04-05:00

Before we jump in, I have two questions for you: When your song is used by someone else, are you getting paid for it? If you’re not, how would you even know? These are tough questions to answer. Sometimes it’s not clear how your music is being used, even when a contract is signed by both parties. For example, are you retaining 100% of your writer’s share? How much publishing are you sharing with someone else, if any? Is your music being re-titled? What are the terms and territory agreements, and are terms renewed automatically? These are just a few [...]

Song Royalties for Beginners: Are you Getting Paid what you’re Owed?2022-06-27T10:43:04-05:00

SMART Goals for Musicians: How to Set a Clear Direction for Your Music Career

2022-07-28T05:26:20-05:00

In this article, I’m going to show you how to get clear on the direction you want your music career to go using SMART goals. In fact, we at Eleven use a form of SMART goals to define the 3 primary objectives we want to achieve annually as a business.   They are used in our company mission until we reach them so that everyone on our team knows what we need to do to grow. Ready?  Let’s go! The Use of Goals in Music Isn’t Trending… Yet. Most music creators [...]

SMART Goals for Musicians: How to Set a Clear Direction for Your Music Career2022-07-28T05:26:20-05:00

Why Are You Still Wondering How to Get Signed to a Label?

2022-07-01T12:43:01-05:00

The music industry landscape has changed drastically over the past 15+ years.  It’s pretty much unrecognizable from the music industry that I grew up with through high school.  So why hasn’t the mindset of the musicians Googling “How to Get Signed to a Label?” changed as fast?  For those seeking a musical path to stardom, it sounds to me that the majority of bands still see “getting signed” as Nirvana (the point of enlightenment, not Kurt Cobain’s band). […]

Why Are You Still Wondering How to Get Signed to a Label?2022-07-01T12:43:01-05:00

Social Media for Musicians: How to Best Use Social Media for your Music Career

2022-07-01T12:39:45-05:00

In our last article we talked about having a digital “home base” that you own, a website and the importance of constantly collecting interested fans to add to your email list. Another communication layer to add is social media. This is important because using social media for musicians' careers offers a method of quick communications that can either be narrowly targeted or widely distributed online, on a regular (daily) basis. Staying seen and heard via text, audio, video, and image posts helps keep you top-of-mind with your fans and increases your ability to be discovered by new potential fans. Post [...]

Social Media for Musicians: How to Best Use Social Media for your Music Career2022-07-01T12:39:45-05:00

Band Website Required: Why Musicians Should Have a Home Online

2022-06-20T14:29:03-05:00

Having a digital “home base” that you own (not borrowed, like your Facebook Page or Instagram) is vital. Your band website is an "always on, always available, always working for you" place for your fans and music industry contacts to easily find you, listen to your music, watch your videos, sign up on your email list, and directly contact you. Can't My Social Media Be My Band Website? Social media is necessary too, but your own website and email list allows you the most control over your online presence and ability to communicate directly with your fans even if Facebook [...]

Band Website Required: Why Musicians Should Have a Home Online2022-06-20T14:29:03-05:00
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