Marketing Your Band
Your Band is a Brand, Market it like One
What image is conveyed when you read this description: “We play ska-country-jazz, have purple hair, and wear corduroys.”
Inspiration
When Should You Give Up? (Hint: Never?!)
“We know what you want to accomplish. We may even know how you’d like everything to turn out. The real question ends up being– what are you willing to push through any dips for– what are you willing to stand up for, bleed for, commit to, and sometimes be unreasonable about because you want it so much? It is what’s actually going to get done.” (more…)
Music Industry
Sharing Rehearsal Space: It Is Everyone’s, and It Is No One’s
The idea of mixing business with pleasure, through the oft-needed shared work space, came up recently during a discussion with two friends in NYC. He currently shares with other like-minded custom furniture builders without a problem. She no longer shares with other musicians due to the multitude of bad situations she kept finding herself in. (more…)
Marketing Your Band
Are Fans your Band’s Friends or Foes? (Part 2)
You remember this one– the blog post about the recent survey results indicating the #1 thing a band or artist needs to do in the current form of the entertainment industry is– to make your fans your friends. You can easily re-read it here (more…)
Music Industry
Springboard to Fame? Why Festivals may still be Worth the Trip
Dreaming about getting your band on a festival ticket where your music will get heard by those in the industry who may be able to help? Well, read on as we are pleased to share this guest blog from Mike with the hard-working band Sunspot. He explains what keeps luring them back to one of the biggest music gatherings in the country. It may just make you want to go, too. (more…)
Fan Engagement
Are Fans Your Band’s Friends or Foes? (Part 1)
There’s a recent music-related survey (Yes, ask anyone who knows me, I actually enjoy tearing apart the results of almost any type of survey) and it asked hundreds of people linked with the entertainment industry to answer one basic question: what do you believe is the most important thing for any band or artist to do? (more…)
Your Band Your Business
Your Music as a Business at Tax Time
“Apart from death and taxes, the other thing certain in this life is that I’ll never be a fashion icon.” – Iron Maiden Lead Singer Bruce Dickinson
A bit of humor as we dive into the timely topic of taxes. April 15th is looming on the calendar, and since I’m a deadline driven type (for better or worse!) the conversation is just beginning with our own tax consultant.
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Marketing Your Band
The Art of Pulling Together a Press Kit
You want publicity for your project? It starts by thinking about your band, not as just a group of amazing musicians, but as a “brand.” And it means pulling together one of the most important publicity tools for any artist. Your own press kit. (more…)
Marketing Your Band
To Social Media.. Or Not to Social Media?
As an instructor, consultant, journalist, and personally active-user of social media of all types, I am often asked if posting to Facebook or sending out tweets can really make a difference in the long-term branding of an artist or band.
The simple answer is yes. (more…)