Is Music Your Calling But Don’t Know Where to Start?
You’re feeling overwhelmed. Confused. Frustrated. Maybe even a little scared.
And the icing on top: your parents want to see you pursue the “college-stable job-status quo” lifestyle that everyone has.
So when you go to them and express an interest in music, they try to persuade you that music is only a hobby and to focus on a “real” career instead.
I get it. On the surface, music can seem like a risky career move.
But when you have guidance, a plan, and focus on yourself and what you want, the path forward becomes clear and you feel empowered to take one step at a time.
Is Music Your Calling But Don’t Know Where to Start?
You’re feeling overwhelmed. Confused. Frustrated. Maybe even a little scared.
And the icing on top: your parents want to see you pursue the “college-stable job-status quo” lifestyle that everyone has.
So when you go to them and express an interest in music, they try to persuade you that music is only a hobby and to focus on a “real” career instead.
I get it. On the surface, music can seem like a risky career move.
But when you have guidance, a plan, and focus on yourself and what you want, the path forward becomes clear and you feel empowered to take one step at a time.
2 Ways to Grow Your Music Career
1:1 COACHING: The Career Musician Program
Most young aspiring musicians and their parents feel frustrated and lost when confronted with the reality of taking the leap to pursue music as a career option. I help these artistic families build sustainable businesses that allow them to pursue their dream in music.
In your 12-week transformation, I’ll personally guide you along the path to building the foundation for a sustainable music career. We will clarify your vision, map out a custom plan, and execute the strategy to create a business that you love and serves your fan community for years to come.
- Learn how you and your business are one in the same so you can stay focused
- Define what you want your future to look like so you know how to get there
- Get into a growth mindset so you can keep your goals within reach
- Get the family and coach support you need so you can grow more efficiently
(includes your custom plan, weekly calls + actionable steps, and on-demand support + accountability; payment plans available)
GROUP LEARNING: The Career Musician Mastermind
The Career Musician Mastermind is a monthly group coaching program designed specifically for serious independent musicians ready to level up their careers.
This isn’t another generic “music marketing” course.
This is a live, interactive mastermind where you’ll get:
🎯 Strategic Guidance
🤝 Peer Network
📈 Real Results
- Monthly live coaching calls with actionable strategies
- Personalized feedback on your specific challenges
- Accountability partners who understand your journey
- Step-by-step action plans you can implement immediately
(includes monthly group sessions + actionable steps, and on-demand support + accountability)
2 Ways to Grow Your Music Career
1:1 COACHING: The Career Musician Program
$1,997/one-time payment
Most young aspiring musicians and their parents feel frustrated and lost when confronted with the reality of taking the leap to pursue music as a career option. I help these artistic families build sustainable businesses that allow them to pursue their dream in music.
In your 12-week transformation, I’ll personally guide you along the path to building the foundation for a sustainable music career. We will clarify your vision, map out a custom plan, and execute the strategy to create a business that you love and serves your fan community for years to come.
While every artist has their own set of challenges, some of the obstacles others have worked on include:
- Learning how to build and monetize your fan base
- Growing your social media followers without burnout
- Building an email marketing plan with fans who will support you
- Creating multiple revenue streams for your music
- Learn how you and your business are one in the same so you can stay focused
- Define what you want your future to look like so you know how to get there
- Get into a growth mindset so you can keep your goals within reach
- Get the family and coach support you need so you can grow more efficiently
(includes your custom plan, weekly calls + actionable steps, and on-demand support + accountability; payment plans available)
GROUP LEARNING: The Career Musician Mastermind
$75/month (cancel anytime)
The Career Musician Mastermind is a monthly group coaching program designed specifically for serious independent musicians ready to level up their careers.
This isn’t another generic “music marketing” course.
This is a live, interactive mastermind where you’ll get:
🎯 Strategic Guidance
🤝 Peer Network
📈 Real Results
- Monthly live coaching calls with actionable strategies
- Personalized feedback on your specific challenges
- Accountability partners who understand your journey
- Step-by-step action plans you can implement immediately
(includes monthly group sessions + actionable steps, and on-demand support + accountability)
Why Artists Choose Eleven
With 30 years in music as a drummer, booker, promoter, and event organizer, and 20 years in marketing, operations, and business ownership, I’ve been where you are! My passion intersects at music and business, and that makes me genuinely excited to guide you through this transformation. I can’t wait to work with you!
What Eleven Artists Are Saying
The width and depth of knowledge about the music industry is immediately apparent through Eleven. If you are considering music as a career, or to level up what you’ve already established, I cannot recommend them enough!
Great support for up-and-coming musicians. Eleven’s one-on-one check-ins and thoughtful advice definitely helped accelerate our growth as a band!
He wanted to know what success looked like to *me,* and how they could help me advance *my* goals. He looked at the things I’m doing and how I could do them even better. Did I advance my goals? Did I see success? I sure did! I improved my recording quality, made decisions that streamlined my schedule, earned more money, and learned things. And though that is wonderful and useful and what I set out to do, I think the most important part of my time with Eleven was that I felt less like I was “trying” to be a “real” musician. It really helped my impostor syndrome.
Before working with Matt, I felt completely lost: no clear direction, no sense of momentum. It was like being stuck in place while everyone else moved forward around me. Then everything changed. Working with Matt brought the clarity and discipline I’d been missing. What surprised me most was realizing that every step I thought was overwhelming was actually much simpler than it appeared. Matt has this way of breaking things down that just makes getting stuff done feel natural and effective. Now? Every day feels like a fun adventure instead of an overwhelming hike. I’m not dreading the climb anymore; I’m enjoying the journey.
My search for music career coaching lead me to Eleven. We started our coaching sessions with life planning, and it lead me to start some important conversations with people that I had been putting off for a long time. Once I had those conversations, I gained all kinds of clarity regarding what I truly wanted. Obstacles dissolved and suddenly I had a path forward.
I’ve had a great experience with Eleven. As someone starting out in the music industry, I’ve had a lot of questions about how things work, what to prioritize, and so on. These guys have been around the block and have had some terrific insights and helped me avoid some pitfalls! I plan to keep on working with them — they are knowledgeable, listen well and tailor their coaching to a person’s individual situation. Highly recommended!
Why Artists Choose Eleven
With 30 years in music as a drummer, booker, promoter, and event organizer, and 20 years in marketing, operations, and business ownership, I’ve been where you are! My passion intersects at music and business, and that makes me genuinely excited to guide you through this transformation. I can’t wait to work with you!
What Eleven Artists Are Saying
Before working with Matt, I felt completely lost: no clear direction, no sense of momentum. It was like being stuck in place while everyone else moved forward around me. Then everything changed. Working with Matt brought the clarity and discipline I’d been missing. What surprised me most was realizing that every step I thought was overwhelming was actually much simpler than it appeared. Matt has this way of breaking things down that just makes getting stuff done feel natural and effective. Now? Every day feels like a fun adventure instead of an overwhelming hike. I’m not dreading the climb anymore; I’m enjoying the journey.
The width and depth of knowledge about the music industry is immediately apparent through Eleven. If you are considering music as a career, or to level up what you’ve already established, I cannot recommend them enough!
He wanted to know what success looked like to *me,* and how they could help me advance *my* goals. He looked at the things I’m doing and how I could do them even better. Did I advance my goals? Did I see success? I sure did! I improved my recording quality, made decisions that streamlined my schedule, earned more money, and learned things. And though that is wonderful and useful and what I set out to do, I think the most important part of my time with Eleven was that I felt less like I was “trying” to be a “real” musician. It really helped my impostor syndrome.
Great support for up-and-coming musicians. Eleven’s one-on-one check-ins and thoughtful advice definitely helped accelerate our growth as a band!
My search for music career coaching lead me to Eleven. We started our coaching sessions with life planning, and it lead me to start some important conversations with people that I had been putting off for a long time. Once I had those conversations, I gained all kinds of clarity regarding what I truly wanted. Obstacles dissolved and suddenly I had a path forward.
I’ve had a great experience with Eleven. As someone starting out in the music industry, I’ve had a lot of questions about how things work, what to prioritize, and so on. These guys have been around the block and have had some terrific insights and helped me avoid some pitfalls! I plan to keep on working with them — they are knowledgeable, listen well and tailor their coaching to a person’s individual situation. Highly recommended!
